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Published on .

Rick Adler founded the Senior Network in 1990 after years in package-goods marketing and at ActMedia. Delivering major marketer promotions to over-50 consumers, revenues for the Stamford, Conn., shop rose 40% last year.

Age: 47

Title: president-CEO.

Senior promo hot spots: financial services, travel, pharmaceuticals, managed healthcare, fitness centers.

Tip: Never assume your share of the 50-plus market is safe. Buying power is tops between ages 65 and 69.

Insight: The nation's 12,000 senior activity centers are marketing channels.

Pet peeve: How agencies underrate seniors as a consumer force.

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