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Event sponsorship maven Ronda Thomas launched the Exordium Group in Silicon Valley in 1993 to help high-tech companies develop sponsorships. It recently oversaw Microsoft Corp.'s sponsorship of the popular H.O.R.D.E. summer concert tour, and is now helping the software giant develop its overall sponsorship program. A Web site tracking high-tech industry sponsorships launches this month at

Age: 36.

Title: President, Exordium Group, Los Altos, Calif.

Forecast: The Internet will change the way events are sold, sponsored and broadcast in the same way TV redefined sports coverage several years ago.

Tip: When venturing into general event sponsorship, don't blend in. Use the event to demonstrate your product and reach new audiences by hyping technology.

Watch for: Changes in the pricing of Internet rights for events. This year the Lilith Fair concert paid to be on the Internet; next year they're selling their Internet presence to sponsors.

Untapped: The Internet audience at work. Savvy sponsors will start to target the at-work Netizen to promote events and after-hours activities.

Hot: Electronic commerce for tickets and concert merchandise. Also, online

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