Title: President-CEO, Strike Ten Entertainment, Westport, Conn.
Goal: To realize the full potential of America's last great untapped sport by executing innovative and creative marketing programs.
Opinion: Old perceptions and stereotypes can be dispelled, but only with aggressive, cutting edge ideas. Research is the most powerful weapon in turnarounds.
Insight: Society has become more complex; there are more demographic and attitudinal subtleties to take into consideration when creating marketing plans.
Fact: Fifty-two million people bowl annually. There's a perception of bowling as downscale, but the reality is bowling is right in the middle.