EVENTS & PROMOTIONS;AIR FORCE PROGRAM HELPS OLYMPIANS SOAR

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A selection of upcoming events and properties seeking sponsors.

U.S. Air Force Services Agency, San Antonio, Texas, wants to enlist corporate sponsors for its new World Class Athlete Program, which is training about 20 military branch athletes to compete at the 1996 Olympics. The agency also seeks sponsors for its recently developed Health & Wellness Centers at 34 Air Force bases nationwide. Benefits for both programs include on-site presence, product promotion and sampling opportunities plus exposure in Air Force media reaching thousands weekly. Sponsorship costs range from $15,000 to $300,000. Contact: (210) 652-4945.

Sportsman's Park, Cicero, Ill., is off and running with sponsorship opportunities for the 1996 thoroughbred horse racing season running from mid-February through mid-May including the Illinois Derby. Sponsorship packages include race titles, on-site signage and presence within site-based media at costs ranging between $10,000 and $50,000. Contact: (312) 242-1121, ext. 290.

Super Bowl Parade, Scottsdale, Ariz., seeks sponsors for this first-ever event, slated for Saturday, Jan. 27, preceding Super Bowl XXX. Packages include sponsorship of floats, inflatables and marching bands for the event, which will receive local and national media exposure. Costs range between $25,000 and $500,000 for title sponsorship of the parade. International Sports & Event Marketing, Stamford, Conn., coordinates. Contact: (203) 325-0076.

Magic Johnson's Blockbuster Weekend, scheduled for Oct. 13 and 14 in Minneapolis, wants to slam-dunk sponsors for its combination basketball, food, music and entertainment event expected to attract more than 35,000 participants with celebrities including Mr. Johnson. Sponsored by Minnesota Blockbuster Video, Coca-Cola Co. and the University of Minnesota, the event benefits local HIV/AIDS organizations. Sponsorship costs range between $5,000 and $75,000. Periscope Marketing Communications, Minneapolis, coordinates. Contact: (612) 399-0672.

Diamonds Basketball, Hartford, Conn., an exhibition basketball team playing preseason games against NCAA Division 1 college opponents in November and December, seeks sponsors on various levels for its inaugural season. The team is slated for at least 15 high-profile Northeast region games attended by about 5,000 spectators, with local and cable TV media exposure. Title sponsorship of the team costs $10,000; co-sponsorship packages begin at $2,500. Contact: (203) 236-3936.

Jet Sports Tour, a national personal watercraft tour, seeks a 1996 event title sponsor, plus co-sponsors and promotional partners for product sampling. The 10-event summer tour begins in June, targeting upscale adults 21 to 34 years old and includes coverage on ESPN and ESPN2. Costs range between $50,000 and $1,500. CE Sports, Van Nuys, Calif., coordinates. Contact: (818) 782-8920, ext. 104.

Kate Fitzgerald coordinates Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address K8FITZ@aol.com.

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