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EVENTS & PROMOTIONS;BALLOONS, WINE TO LIFT SPIRITS IN TEMECULA

Published on .

Temecula (Calif.) Valley Balloon & Wine Festival will lift off with sponsors for its 14th annual event, slated for April 25 to 27 and featuring more than 50 hot-air balloons and family entertainment drawing thousands in the southern California area. Included: on-site and in-event presence. Cost: $5,000 to $30,000. On board: Von's supermarkets. Contact: (909) 676-6713.

International Cycling Classic, Milwaukee, seeks sponsors for its 28th annual 17-day cycling competition next July throughout Wisconsin, including the new five-stage National Points In-Line Skating Championship. Included: local and national integrated marketing campaign, product sampling and couponing. Cost: $5,000 to $250,000 (title). Grow Promotions coordinates. Contact: (414) 347-7822.

Saratoga Race Course, Jamaica, N.Y., is trotting out sponsorships for its century-old summer horse racing meets, July 23 to Sept. 1, at Saratoga Springs. Included: on-site product sales, marketing, sampling and Internet tie-ins with extensive media coverage. Cost: $5,000 to $50,000. Previous participants included Delta Air Lines, Visa International and Pepsi-Cola Co. New York Racing Association, Jamaica, coordinates. Contact: (718) 641-4700.

Peekaboo Festivals of New Music & Theater, New York, is tuning up sponsors for its first annual event to be staged April 2 to 8 in Manhattan, from noon to midnight at various venues. Featuring music and performances with world-famous artists, the event offers on-site product marketing, promotion and brand presence. Cost: $25,000 to $150,000. On board: The New York Observer and the New York City Department of Cultural Affairs (associate sponsor). Contact: (212) 265-9600.

Spring Break Nationals, Daytona Beach, Fla., seeks one title and various associate sponsors for the 11th annual Car Audio Expo & Regional Competition slated for March 21 to 23. Targeting males 18 to 34, the event is expected to draw more than 30,000 influential customers of mobile electronics and car audio performance with competitions and demonstrations. Included: on-site and in-event presence, product marketing, and promotion. Cost: $15,000 to $40,000. Multi Service Group coordinates. Contact: (904) 756-9393.M

Kate Fitzgerald edits Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address K8FITZ@aol.com.

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