EVENTS & PROMOTIONS;CABLE NETWORK SWEEPSTAKES SET FOR OCTOBER RUN

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Weather Channel launches a new marketing campaign this month themed "Know weather. No limits," including an on-air consumer sweepstakes Oct. 5 and 6. One grand prize of a 1997 Chevy Blazer will be awarded to a winner who matches a game card with one shown on the cable network; 13 million game pieces will be distributed via TV Guide's Sept. 28 issue. Cable systems nationwide are backing the effort. Gaskell Associates, Westport, Conn., coordinates.

Thomas J. Lipton Co.'s Lawry's seasoned salt is sprinkling moviegoers with samples in the lobbies of 400 United Artists Theaters nationwide, in conjunction with a consumer sweepstakes and coupon promotion. Ten randomly selected winners will win a year of free movies for two at UA Theaters; the sweepstakes ends Oct. 31. MGA Partnership Marketing, Paramus, N.J., coordinates.

Black Enterprise/Pepsi Golf & Tennis Challenge in Miami concludes today, featuring a record number of sponsors including new sponsors Aetna Life & Casualty, Ben & Jerry's Homemade, FTD, IBM Corp., Lucent Technologies, Maybelline, NationsBank, Wilson Sporting Goods Co., Florida Lottery and Dade County, Fla.

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