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EVENTS & PROMOTIONS;CITRUS BOWL PROVIDES KICKOFF TO NEW YEAR

Published on .

CompUSA Florida Citrus Bowl, Orlando, wants sponsors on its team for the game and events surrounding the Jan. 1 college football contest, expected to draw more than 70,000 fans and getting network TV exposure. Included: on-site and in-game presence within the game ($60,000); presentation of the 1996 Florida Citrus Super Holiday Parade Dec. 28 ($7,500 to $15,000); and sponsorship of the Sports Half Marathon and Hooters 5K on Dec. 7 ($8,500). Contact: (407) 423-2476.

Lipton Championships 1997 seeks sponsors for its men's and women's pro tennis event slated for March 20 to 30 in Key Biscayne, Fla. Expected to draw more than 200,000 spectators, the event is a stop on the ATP and Corel WTA tours and will be covered on ESPN. Included: on-site and in-event presence at costs ranging from $8,000 to $550,000. Already participating: Lipton tea, Prudential Securities, Hugo Boss and Nike. IPC Sports coordinates. Contact: (305) 442-3359.

Professional In-Line Racing Series is signing sponsors for the new run of six competitions among world-class speed-skaters, set for January through August with national cable coverage. USA Roller Skating oversees the races. Included: on-site and in-event customized packages. Cost: $25,000 to $150,000. U.S. Amateur Confederation of Roller Skating, Lincoln, Neb., coordinates. Contact: (402) 483-7551.

Air Show Tour 1997, commemorating the 50th anniversary of the U.S. Air Force, takes off with sponsors early next year for a tour of 25 cities. Centering on the original CD-3 aircraft used by "Father of the Air Force" Gen. Hap Arnold, the tour includes demonstrations and special events reaching an estimated 10 million. Cost: $25,000 to $50,000, with preference for fuel or lodging marketers. Gourmet food marketer Otis Spunkmeyer is already participating (at $150,000). Umbrella Event Marketing, Carpinteria, Ca., coordinates. Contact: (805) 684-0155.

Gathering of Nations Powwow, billed as North America's largest gathering of Native Americans, seeks sponsors for its 14th annual event slated for April 24 to 26 in Albuquerque, N.M., and expected to draw about 80,000. Included: in-event presence within entertainment and product marketing events as well as the crowning of Miss Indian World. Cost: $1,500 to $15,000. Contact: (505) 836-2810.M

Kate Fitzgerald edits Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address K8FITZ@aol.com.

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