Cotton Bowl Classic, Dallas, is lining up four presenting sponsors to share billing during its New Year's Day college football showdown between teams from the Pac-10 and evolving Big 12 conferences. Integrated media packages, available for less than $1 million each, include category-exclusive in-stadium corporate signage, in-event promotion and merchandising plus advertising during CBS-TV's live broadcast. Mobil Oil Corp. was previously title sponsor of the event for seven years. Liberty Sports, New York, coordinates. Contact: (212) 376-4601.
Erector NYC Marathon Relay is handing off sponsorships to corporations willing to join the toy marketer in paying $1,000 per mile to underwrite the first 26-mile relay taking place during the New York City Marathon on Nov. 12. In addition to designating a 1-mile relay runner, sponsorship includes in-race and program presence plus product promotion. A life-size robot made entirely from Erector pieces will "run" the final leg of the race; it will also tour the U.S. this fall promoting the relay. Erector Set Co., New York, coordinates. Contact: (212) 397-0711, ext. 108.
Thunderbird Balloon Classic, Scottsdale, Ariz., takes to the air with its 21st annual event Nov. 4 and 5. More than 100,000 are expected for one of the nation's top ballooning festivals. Sponsorship costs range from $1,200 to $25,000; Cox Communications and Norwest Banks are already participating. Thunderbird, the American Graduate School of International Management, coordinates, with Klute Communications. Contact: (602) 946-7772.
Big East Snowmobile Show, Syracuse, N.Y., seeks sponsors on various levels between $1,500 and $15,000 for its second annual event Oct. 27 to 29, expected to attract more than 15,000 snowmobiling enthusiasts. Sponsorships include on-site presence, product promotion plus local and national targeted media exposure. Ehlert Publications Expositions Group, Minneapolis, coordinates. Contact: (800) 848-6247.
Long Beach (Calif.) State University wants to build a long-term relationship with one title sponsor for its recently constructed multi-use facility for athletic events, conventions and expositions. Sponsorship cost begins at $3 million. Contact: (310) 985-8065.
U.S. Open Professional Figure Skating Championships, Richmond, Va., will team with sponsors on various levels for the 13th annual event Dec. 1 to 3 showcasing top figure skaters. Sponsorships include arena signage, on-site product promotion and sampling, and local retail tie-ins, for the following costs: title ($650,000), presenting ($200,000) and associate level (varies). The event will be broadcast Dec. 23 on NBC-TV. Criswell Associates, San Francisco, coordinates. Contact: (415) 398-2220.
Kate Fitzgerald coordinates Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address K8FITZ@aol.com.