IEG, Chicago, presents its 1997 Event Marketing Conference March 9 to 12 at the Chicago Hilton & Towers. Themed "Hyperdimensional Sponsorship," it includes seminars, speakers and workshops. Registration is limited to 1,000 attendees. Contact: (800) 834-4850, ext. 225.
Bloomingdale's next month launches a "Go Spring Shopping" tie-in with Glamour, offering a free Glamour wristwatch in exchange for buying at least $150 in designated brands at Bloomingdale's between Feb. 15 and March 15. Brands include Clinique, DKNY, Easy Spirit, Tommy Hilfiger and Liz Claiborne.