Tiger Toys and Nabisco this month offer a holiday "Shopping Spree Sweepstakes" for kids, with two grand prizes of a toy shopping spree in New York. The winners will have 10 minutes to grab as many toys and snacks as they can at an undisclosed toy emporium when awards are distributed in June. The contest, promoted on TV and on-pack, runs through March. Carlson Draddy, Westport, Conn., is Nabisco's promotion agency; Posnick & Kolker, New York, handles TV advertising for Tiger.
Petersen Publishing and Interstate Batteries are teaming for a sponsorship alliance involving Joe Gibbs Racing's Funny Car and Top Fuel teams racing in the National Hot Rod Association series. The deal also includes a Pontiac stock car