EVENTS & PROMOTIONS;INSIDE LINE;ANA PLANS OCT. CONFERENCE ON EVENT MARKETING

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Association of National Advertisers will hold its first-ever Event Marketing Conference Oct. 27 to 29. The members-only event will be in Atlanta. Contact: (212) 697-5950.

Association of Promotion Marketing Agencies Worldwide plans its 1996 fall conference in Chicago Sept. 29 to Oct. 1. Contact: (203) 325-3911.

Power Seminar, co-sponsored by Advertising Age and Catalina Marketing, is slated for Oct. 17 in Chicago, bringing together industry leaders to discuss brand loyalty and long-term market share building from both retailer and manufacturer perspectives. Contact: (212) 210-0716.

Coupon distribution declined 5.9% in the first half of 1996 to 157 billion coupons circulated, according to a midyear survey by CMS, Winston-Salem, N.C. Free-standing newspaper inserts gained in share of coupon distribution to 91% during the first half of this year from 89% in the first half of '95. The average coupon face value shrank to 59 cents in the first half of this year vs. 62 cents during the same period last year.

Sports & Sponsorships, Coral Gables, Fla., a sports marketing company specializing in packaged sponsorships, was launched this month by Scott Becher, previously a VP with Clarion Performance Properties, Greenwich, Conn.

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