Winning Ways, Silverton, Ore., next month launches a series of seminars about how to harness volunteer manpower for special events and non-profit organizations. Contact: (503) 873-4139.
Heublein last week named Gaskell Associates, Westport, Conn., first agency of record for Jose Cuervo superpremium tequilas and Le Moritz Shakz, a new line of frozen cocktails.
USA Network and Solaris' Ortho Lawn & Garden Products are teaming up for the on-air "Springtime in Paris" sweepstakes, offering as grand prize a trip to Paris. Target Stores supports the promotion at the point of purchase; it continues through May 19.
Valassis Communications, Livonia, Mich., is selling Valassis In-Store Marketing, an in-store electronic sign network, to OSM Communications, New York.