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Guinness Import Co.'s "Bass Ale Voyage to the Titanic" sweepstakes will send 10 consumers on a weeklong mid-August expedition to the North Atlantic with scientists and explorers. Mail-in and online entries will be available from May 1 to June 15. Creative Alliance, Westport, Conn., handles point-of-purchase and on-premise materials, and Weiss, Whitten, Stagliano, New York, will handle radio spots.

Winning Ways, Silverton, Ore., next month launches a series of seminars about how to harness volunteer manpower for special events and non-profit organizations. Contact: (503) 873-4139.

Heublein last week named Gaskell Associates, Westport, Conn., first agency of record for Jose Cuervo superpremium tequilas and Le Moritz Shakz, a new line of frozen cocktails.

USA Network and Solaris' Ortho Lawn & Garden Products are teaming up for the on-air "Springtime in Paris" sweepstakes, offering as grand prize a trip to Paris. Target Stores supports the promotion at the point of purchase; it continues through May 19.

Valassis Communications, Livonia, Mich., is selling Valassis In-Store Marketing, an in-store electronic sign network, to OSM Communications, New York.

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