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Ben & Jerry's Homemade and Yahoo! are teaming up for a sweepstakes starting today. Consumers who send in Ben & Jerry's lids can win from among 25,000 prizes; grand prize is a lifetime supply of Ben & Jerry's frozen desserts. For each lid, Ben & Jerry's will also donate money for Internet equipment to a school in conjunction with NetDay Oct. 25. Yahoo! is promoting the sweepstakes in banner ads on the Net.

Pilot Corp. of America launched a back-to-school promotion this month in which Phylicia Rashad hosts a series of 60-second radio spots on the importance of education. Also included is a contest in which parents in nine markets can offer a 50-word explanation of the most important lessons learned from their kids. Ten daily winners will receive $100 gift certificates; one grand prize winner in each market will get two Pilot Pen learning centers consisting of a Compaq computer system. CRN International, Hamden, Conn., handles.

Eastpak this month launched a promotion, targeting students, giving away prepaid long-distance calling cards with certain backpack purchases. To activate the card, the user completes a phone survey. Creative Communications, Houston, and

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