Pilot Corp. of America launched a back-to-school promotion this month in which Phylicia Rashad hosts a series of 60-second radio spots on the importance of education. Also included is a contest in which parents in nine markets can offer a 50-word explanation of the most important lessons learned from their kids. Ten daily winners will receive $100 gift certificates; one grand prize winner in each market will get two Pilot Pen learning centers consisting of a Compaq computer system. CRN International, Hamden, Conn., handles.
Eastpak this month launched a promotion, targeting students, giving away prepaid long-distance calling cards with certain backpack purchases. To activate the card, the user completes a phone survey. Creative Communications, Houston, and