Coca-Cola Co.'s Diet Coke was named the exclusive non-alcoholic beverage of Chicago-based Sport & Social Clubs of the U.S. The yearlong, $200,000 deal includes a Diet Coke-Club Med sweepstakes for members.
Stroh Brewery Co.'s Old Milwaukee launches a "Race for Taste" sweepstakes in January to promote "Fast Track," an auto racing series debuting on cable's Showtime. The promotion, which includes point-of-purchase materials handled in-house, runs through next March.
National Football League for the first time will promote its NFL Quarterback Club property to retailers, licensees and promotional marketers in February trade and possibly consumer magazines. The ad from NFL Properties, New York, features quarterbacks from league teams hanging out with John Sullivan, VP-