Jazzercise has teamed up with the Quaker Oats Co. for a promotional tie-in, offering on-pack discounts for two free Jazzercise exercise classes on 17 million specially marked packages of Quaker rice cakes. The promotion was handled in-house.
Walt Disney World U.S. Men's Clay Court Championships has signed the Colombian Coffee Federation as a presenting sponsor of the ATP Tour event held at Walt Disney World April 20-26. The deal, handled in-house, extends through 2002. Separately, Pepsi-Cola Co.'s All Sport Body Quencher has signed as presenting sponsor of the Cartoon Network Smash Tennis tour, a traveling event designed to introduce kids to tennis. The grass-roots event, backed by the ATP and the Tennis Industry Association, hits the road this month and visits 18 cities through mid-July.