Ericsson Corp. is running a $1 million consumer sweepstakes for Los Angeles area residents to back the mobile phone marketer's sponsorship of the 1997 World Championships of Beach Volleyball, Sept. 10 to 13 in L.A. The promotion will award VIP tickets to the event to 25 winners; one of those winners will be randomly chosen to serve a volleyball at a designated target. If successful, the contestant will win $1 million. Additional prizes of tickets to events leading up to the championships will be awarded to 150 consumers. Entry is available through Ericsson dealerships or by calling a toll-free number.
Promotion Marketing Association of America this month kicks off a series of regional seminars titled "Basics of Promotion Marketing." Information: (212) 420-1100.