EVENTS & PROMOTIONS: INSIDE LINE: DISNEY MOVIE RIDES CHEVY'S MINIVAN TO MALL

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Chevrolet is teaming with Walt Disney Co. in the "Disney's `Hercules' Mega Mall Tour Sponsored by Chevy Venture," visiting malls in 20 cities from Feb. 6 to June 8 to promote Disney's animated summer film. The tour offers entertainment and games including the chance to win a new Venture minivan in a sweepstakes. The promotion includes a sneak peek at `Hercules" on monitors inside two Venture minivans.

Nickelodeon is getting a hand from Kraft Foods and McDonald's Corp. for Nick's 10th annual Kids' Choice Awards airing April 19. The tie-ins include phone cards inside 10 million boxes of Post Golden Crisp and Post Honeycomb cereals; McDonald's will support with in-store balloting March 7 to April 3.

Northwestern University's fourth annual "Out of the Box" contest for creative and innovative integrated marketing covers campaigns appearing between Oct. 1, 1995, and Oct. 1, 1996; entries cost $150 each. Deadline: Feb. 15. Contact: (847) 491-5665.

Terrell Brandon of the National Basketball Association's Cleveland Cavaliers has been named official spokesman for the 1997 NBA All-Star Weekend Jam Session presented by Fleer Corp., slated for Feb. 6 to 9 in Cleveland.

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