Warner Bros. Consumer Products and Hospital Marketing, Troy, Mich., paired up to welcome newborns to hospital nurseries nationwide. Parents get a Baby Looney Tunes T-shirt and a matching "birth certificate". The promotion joins Hospital Marketing's expanding menu of promotional products and services.
Kellogg Co. teams with Bayer aspirin for a "Strokes Against Stroke" golf-theme promotion on boxes of Product 19 and Just Right cereals. A mail-in offer provides a 40% discount on a $70 official PGA Tour shirt. Kellogg will feature members of Team Bayer on more than 5 million cereal boxes, and will make $1,000 donations to the American Heart Association for every birdie made by team members during May. The promotion was handled in-house.