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Thomas J. Lipton Co.'s I Can't Believe It's Not Butter is linking with the Flower Club for a Mother's Day promotion offering a "talking" bouquet. The promotion launched late last month in a newspaper free-standing insert that asked consumers to call an 800-number, then provide a Universal Product Code from the product to get a $10 discount on sending flowers with a personalized phone message. Synergy Group, Chicago, handles.

Warner Bros. Consumer Products and Hospital Marketing, Troy, Mich., paired up to welcome newborns to hospital nurseries nationwide. Parents get a Baby Looney Tunes T-shirt and a matching "birth certificate". The promotion joins Hospital Marketing's expanding menu of promotional products and services.

Kellogg Co. teams with Bayer aspirin for a "Strokes Against Stroke" golf-theme promotion on boxes of Product 19 and Just Right cereals. A mail-in offer provides a 40% discount on a $70 official PGA Tour shirt. Kellogg will feature members of Team Bayer on more than 5 million cereal boxes, and will make $1,000 donations to the American Heart Association for every birdie made by team members during May. The promotion was handled in-house.

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