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Twentieth Century Fox Film Corp. has brought aboard Days Inn of America and Kay Jewelers as promotional partners for "Speed 2: Cruise Control," set to open June 13. Mennen Co. will support the movie in Canada. A diamond marketer is also being sought for the action film, which involves a diamond heist on a cruise ship.

Global Releaf, Washington, signed new sponsors including Kellogg USA, Whole Foods Markets, Aramis, Deer Park Spring Water and Ironclad in the retail-based reforestation project. Eddie Bauer Inc. continues as a key sponsor.

Hallmark Cards this summer launches the "Zero to Hero Decoder Sweepstakes," tied to Walt Disney Co.'s "Hercules." Hallmark customers buying "Hercules" stickers or party invitations get a chance to break the "code" on packages and mail entries to Disney to win. Prizes include a trip for four to Greece.

Kmart Corp. this month whipped up Nascar fever with the "$1 Million Team Kmart Sweepstakes" linked to co-sponsor RC Cola, marketed by Triarc Cos. One grand prize winner will get $1 million if Kmart/ RC Cola-sponsored Nascar driver Jeremy Mayfield wins the Brickyard 400 race in Indianapolis Aug. 2; entry forms

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