EVENTS & PROMOTIONS: INSIDE LINE: FRANK'S SAUCE ON THE LOOKOUT FOR SPICY TUNE

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Reckitt & Colman's Frank's Original Redhot cayenne pepper sauce hosts its second annual "Sauce & a Song" promotion this summer, asking consumers to send in an original 50-word song plus their favorite recipe using Frank's sauce. Grand prize is an expenses-paid trip for two to Philadelphia's sixth annual Tom Monaghan International Chefs Rib Cook-Off Competition Aug. 23.

KFC Corp. kicked off August with an unusual, one-weekend promotion backing three Nascar teams during the Brickyard 400 in Indianapolis. Nascar's Winston Cup, Busch and Craftsman Truck series all had competitions during the 400 last weekend, and KFC sponsored a team in each under the title of Team Twister. The teams sported the logo of KFC's new Chicken Twister sandwich. January & Associates, Nashville, Tenn., coordinated.

Association of Promotion Agencies Worldwide holds its fall conference Sept. 7 to 9 in Chicago, focusing on agency performance and effectiveness. Call (203) 325-3911.

Entergy Corp. signed a deal to become title sponsor of New Orleans' annual PGA tour event beginning in 1999. The No. 1 utility company in Louisiana replaces

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