Toyota Motor Sales USA signed as a major sponsor of Bridal Guide's annual "Bride of the Year" essay contest, in the carmaker's first bridal magazine promotion ever. Being launched in the January/February 1998 issue, the contest will award one winning couple a wedding plus gifts worth more than $50,000, including a lease on a new Toyota Corolla. The promotion is handled in-house.
Hasbro inked a deal with Action Performance Cos. and Robert Yates Racing to feature its toy brands-including Tonka, G.I. Joe, Winner's Circle and Nerf-on the race car to be driven in Winston Cup Nascar events by Kenny Irwin Jr. Four