Sony Computer Entertainment America this month launched the PlayStation Touring Attraction, a 68-foot custom-designed tractor-trailer visiting sporting and music events, fairs, and festivals all summer. More than 50 people at a time can sample the latest videogames including several not yet for sale. GMR Marketing, Brookfield, Wis., handles.
Federal National Mortgage Association announced its new "Home Team" partnership with the National Basketball Association, targeting renters who might become homeowners through its affordable housing loans for low-to moderate-income families. The deal with the Fannie Mae Foundation includes broadcast sponsorship and on-site promotion at NBA fan events of lending programs.