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General Motors Corp.'s Cadillac launched a loyalty promotion centering on a 144-page book celebrating the memories of people who have owned its Fleetwood and Brougham models. More than 6,500 copies of "Cadillac Memories" are being mailed to Cadillac owners, along with an invitation to a free, nostalgic movie shown in 47 markets. A complimentary CD or cassette capturing classic tunes is also included. Clarion Marketing & Communications, Greenwich, Conn., handles.

Sony Computer Entertainment America this month launched the PlayStation Touring Attraction, a 68-foot custom-designed tractor-trailer visiting sporting and music events, fairs, and festivals all summer. More than 50 people at a time can sample the latest videogames including several not yet for sale. GMR Marketing, Brookfield, Wis., handles.

Federal National Mortgage Association announced its new "Home Team" partnership with the National Basketball Association, targeting renters who might become homeowners through its affordable housing loans for low-to moderate-income families. The deal with the Fannie Mae Foundation includes broadcast sponsorship and on-site promotion at NBA fan events of lending programs.

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