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EVENTS & PROMOTIONS: INSIDE LINE: GUINNESS TOAST TO RAISE GLASSES AT 31 IRISH PUBS

Published on .

Guinness Import Co. is boosting the number of bars participating in its fourth annual Great Guinness Toast event, scheduled for Feb. 28 at 31 Irish pubs nationwide. Last year, 20 taverns participated. This year's event will attempt to set a new world's record for simultaneous toasts, coordinated by Guinness. The event is being promoted with local radio and newspaper ads. The Chapman Agency, and Cohn & Wolfe, both New York, handle.

Association of Promotion Marketing Agencies Worldwide, Stamford, Conn., hosts its annual spring conference April 23 to 29 in Frankfurt and Heidelberg, Germany. Contact: (203) 325-3911.

Sport & Social Clubs of the U.S., Chicago, announced a two-year agreement with PowerFoods' PowerBar for event-site sampling and title sponsorship of grass-roots sports league competitions in 24 markets nationwide. Wilson Sporting Goods Co. also extended its role as S&SC's official ball beyond volleyball events, to also include football, basketball and soccer.

Toys "R" Us named Einson Freeman, Paramus, N.J., as its first promotion marketing agency of record. A variety of in-store and related promotions are expected later this year.

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