Association of Promotion Marketing Agencies Worldwide, Stamford, Conn., hosts its annual spring conference April 23 to 29 in Frankfurt and Heidelberg, Germany. Contact: (203) 325-3911.
Sport & Social Clubs of the U.S., Chicago, announced a two-year agreement with PowerFoods' PowerBar for event-site sampling and title sponsorship of grass-roots sports league competitions in 24 markets nationwide. Wilson Sporting Goods Co. also extended its role as S&SC's official ball beyond volleyball events, to also include football, basketball and soccer.
Toys "R" Us named Einson Freeman, Paramus, N.J., as its first promotion marketing agency of record. A variety of in-store and related promotions are expected later this year.