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EVENTS & PROMOTIONS;INSIDE LINE;HEINEKEN GETS IN GROOVE WITH JAZZ PROMOTION

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Heineken USA this month kicks off the "Heineken Jazz Groove Giveaway," targeting blacks and jazz fans in nine major markets. Included is a free art poster and the chance to win jazz-related prizes and trips to jazz festivals through a mail-in sweepstakes. The promotion is supported on-premise and at the point of purchase. JDA, Detroit, coordinates.

General Motors Corp.'s Cadillac is partnering with the Executive Women's Golf Association, including sponsorship of the 1996 Cadillac Executive Women's Golf Series tour starting this month. Five regional events this fall include leadership seminars, clinics and on-site sneak previews of Cadillac's new models. D'Arcy Masius Benton & Bowles, Bloomfield Hills, Mich., coordinates.

Radisson Hotels Worldwide this month links with United Airlines for the "United & Radisson Triple Play" promotion enabling United Mileage Plus members to earn 1,500 miles when staying at Radisson. The promotion, coordinated in-house, runs through Dec. 14 with in-hotel support.

Association of Promotion Professionals, Norwalk, Conn., a new group for promotion marketing industry pros, will hold its first meeting Oct. 1 in Chicago. Contact: (203) 831-5400.

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