EVENTS & PROMOTIONS: INSIDE LINE: HIRAM WALKER'S DRAMBUIE HELPS AIDS CHARITY

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Hiram Walker & Sons this month teams up with the League of American Theaters & Producers in a program to raise money for an AIDS charity. For every theater patron who purchases a Drambuie Scottish liqueur with coupons now running in Playbill, Hiram Walker will donate $2 to the Broadway Cares/Equity Fights AIDS organization.

Stanley Tools Product Group and Motorola have joined forces for a promotion giving consumers one free Motorola Pronto FLX pager and free pager activation with the purchase of various Stanley tools including tape rulers, screwdriver sets and utility knives. The promotion, backed by point-of-purchase materials at home improvement retailer and mass merchandise outlets, runs through June 30.

Anheuser-Busch's Bud Light is sponsoring ESPN's "Be a Fan Ultimate Road Trip" integrated sweepstakes promotion surrounding college basketball's Western Athletic Conference championship games. Viewers are urged to predict the winning teams through ESPN's Web site (www.espn.com). Grand prize is an expenses-paid trip to the final games series next spring in Las Vegas, Manhattan and Kansas

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