Mrs. Fields' Original Cookies celebrates its 20th anniversary this month with a sweepstakes and promotion linked to United Media's "Peanuts." Consumers can enter the "Birthday Celebration Sweepstakes" at the point of purchase; 500 winners will receive a new "Peanuts" videocassette, five major prize winners will earn free cookies for a year and one grand prize winner will get an expenses-paid trip for four to Knott's Berry Farm or Camp Snoopy at the Mall of America. Strottman International, Irvine, Calif., handles.
Glamour teams with Eckerd Drug Co. this summer in a partnership promoting women's health. The program includes a joint survey of healthcare issues and local events featuring top speakers on women's health, promoted via local radio. A 24-page special ad section featuring Eckerd and other advertisers will appear in November issues of Glamour.