EVENTS & PROMOTIONS: INSIDE LINE: HOT DOG EATERIES CELEBRATE THEIR SPECIAL MONTH

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Wienerschnitzel celebrates National Hot Dog Month in July with an "Antenna Wienie" promotion. Customers get a free plastic wiener attachable to car antennas with any combo meal purchase. The promotion was conceived by the Galardi Group, Newport Beach, Calif., and Adbille, Santa Monica; dGWB Advertising, Irvine, created spot TV and radio commercials.

Mrs. Fields' Original Cookies celebrates its 20th anniversary this month with a sweepstakes and promotion linked to United Media's "Peanuts." Consumers can enter the "Birthday Celebration Sweepstakes" at the point of purchase; 500 winners will receive a new "Peanuts" videocassette, five major prize winners will earn free cookies for a year and one grand prize winner will get an expenses-paid trip for four to Knott's Berry Farm or Camp Snoopy at the Mall of America. Strottman International, Irvine, Calif., handles.

Glamour teams with Eckerd Drug Co. this summer in a partnership promoting women's health. The program includes a joint survey of healthcare issues and local events featuring top speakers on women's health, promoted via local radio. A 24-page special ad section featuring Eckerd and other advertisers will appear in November issues of Glamour.

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