Discover Card on Nov. 1 launches a promotion for Universal Studios Home Video's release of "Jurassic Park: The Lost World." Consumers who pay for the video with Discover Card will get a free pair of binoculars by mailing in a proof-of-purchase and a Discover receipt. The promotion also includes automatic entry to a.sweepstakes for a trip to Universal Studios Hollywood each time consumers use their Discover Card. Network, spot and cable TV plus direct mail, support via DDB Needham Worldwide, Chicago.
Soap Opera Digest brings its second annual Behind the Scenes With Soap Opera Digest tour to five shopping malls this fall, hosting two-day events at each location. Sponsor exhibits include the Clairol Loving Care Kiosk, Revlon make-up