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Millennium Advisory Board 2000 was established by leading food and beverage industry executives for a series of seminars and educational events surrounding turn-of-the-century events. The first panel is slated for Jan. 17 to 19. Contact: (800) 856-6876.

Guinness Import Co. named ClarionPromotion, Greenwich, Conn., agency of record for Guinness, Harp, Bass and Kaliber beers, including management of the annual "Guinness Win Your Own Pub in Ireland Contest" and the Great Guinness Toast events. The account was previously handled by Alcone Marketing Group, Irvine, Calif.

Boston Beer Co. next month breaks its first major national sweepstakes, tied to its recently introduced Samuel Adams White ale. The promotion will be supported by radio advertising from Carmichael Lynch, Minneapolis. Winners earn trips to Club Med resorts.

Rawlings Sporting Goods Co. inked a five-year strategic marketing alliance with Host Communications, Lexington, Ky., to jointly market and sell Rawlings sports equipment and apparel through grass-roots events, and corporate and

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