Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Time Inc.'s Money announced its 25th anniversary promotion plan to adopt the city of Elgin, Ill., in an effort to raise personal financial knowledge and net worth for the entire community. The $2 million effort kicks off Jan. 29, providing free Money subscriptions to all 85,000 Elgin residents, plus free seminars and editorial features on 11 local families this year. Microsoft Corp., Fidelity Investments and the Nasdaq stock exchange are co-sponsors.

Grassroots Sports Marketing, Stow, Mass., inked a five-year contract to be the official product sampling provider for the YMCA of the U.S., reaching more than 2,168 YMCA facilities nationwide including healthy, active men, women, children and families.

The Nashville Network announced its title sponsorship of the 1997 TNN Outdoors Big Bass World Championship, billed as the largest bass fishing competition in the U.S. Included is a TNN watch-and-win promotion during telecasts of the tournament.

NuWorld Marketing, Rancho San Diego, Calif., merged with NCH Promotional Services, becoming the No. 1 coupon information processing and promotion

Most Popular
In this article: