Grassroots Sports Marketing, Stow, Mass., inked a five-year contract to be the official product sampling provider for the YMCA of the U.S., reaching more than 2,168 YMCA facilities nationwide including healthy, active men, women, children and families.
The Nashville Network announced its title sponsorship of the 1997 TNN Outdoors Big Bass World Championship, billed as the largest bass fishing competition in the U.S. Included is a TNN watch-and-win promotion during telecasts of the tournament.
NuWorld Marketing, Rancho San Diego, Calif., merged with NCH Promotional Services, becoming the No. 1 coupon information processing and promotion