Philadelphia Eagles launched a tie-in with Coca-Cola Co. for a local promotion tied to the National Football League team's summer training camp. Through an agreement with a local bottler, Coca-Cola is producing 10 million limited-edition cans touting the camp and related events. The promotion was handled in-house.
Voice FX signed new sponsors for its CampusDirect phone program providing interactive college registration, financial aid information, and transcript and grade reporting. The sponsors include Barnes & Noble, Columbia House Online, GMAC, Chrysler Corp., the U.S. Army and Travelocity.