EVENTS & PROMOTIONS: INSIDE LINE: PENN STATE, EDY'S LINK FOR ICE CREAM BOWL

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Penn State University and Edy's Homemade this month launched a new flavor of Edy's ice cream, called Nittany Nuggets, in a new licensing deal using the university's Nittany Lions team name. The product will be marketed indefinitely in Pennsylvania. Collegiate Licensing Co., Atlanta, handles.

MTV this week presents its first Sports & Music Festival in Austin, Texas. The Oct. 17 event features live music, sports and celebrity appearances, and competitions in in-line skating, BMX biking, skateboarding and snowboarding. Sponsors include Pepsi-Cola Co., Nike, Swatch Watch USA, Sega of America and The Gap.

National Tire & Battery announced a three-year title sponsorship of the Trans-Am Championship road racing series, starting next year. NTB is Sears, Roebuck & Co.'s recently expanded and renamed 275-store automotive retail format. Separately, BFGoodrich Tires was named sole tire supplier of the championship.

U.S. Tobacco's Copenhagen smokeless tobacco this month celebrates its 175th anniversary with an in-store promotion featuring a limited-edition four-pack with specially designed Copenhagen lids. The promotion, backed by in-store

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