U.S. Tobacco Co. announced a new promotional partnership between its Skoal smokeless tobacco brand and Nascar in conjunction with the latter's 50th anniversary. The promotion includes in-store support for a "Track Pack," offering 75 cents off Skoal Long Cut. The promotion, handled in-house, begins this month.
Coca-Cola Co. is using "Scratch the gold, win the trip" as the tagline for one of the first national promotional efforts for Surge soda. The program, leveraging the company's USA Hockey, National Hockey League and 1998 Winter Olympics sponsorships, launches in February.