Sport & Social Clubs of the U.S. inked a yearlong, regional sponsorship deal with Delta Air Lines centering on the carrier's Delta Escape Plan for weekend getaways. The program will be promoted at events and by direct mail in Atlanta and Cincinnati. In 22 cities when the organization operates, it will also offer samples of Helene Curtis Industries' Degree antiperspirant to members this fall, as well as offer 50 test drives of Chrysler Corp. vehicles as part of a sweepstakes to win Jeep mountain bikes.
Anheuser-Busch's O'Doul's non-alcoholic brew this fall will offer a "Ring Home for the Holidays," giving buyers of specially marked 12-packs a calling card good for 15 minutes of free long-distance time from Sprint Corp. The promotion is backed at the point of purchase. Phoenix Creative, St. Louis, handles.