Robert C. Horowitz takes the new post of senior VP at Trans World International, New York, the TV division of No. 1 event marketing company IMG, Columbus, Ohio. Mr. Horowitz was longtime president and co-founder of event marketing and management company Golden Gate Productions, Corte Madera, Calif.
Lipton Inc. is running a "romantic recipe" dessert contest for I Can't Believe It's Not Butter. Consumers can enter via Web site (www.taste-youlove.com) or mail; a free-standing insert promoting the contest breaks March 23. Top prize for the promotion, handled by Carlson Draddy & Associates, Westport, Conn., is a trip to New York to appear with brand spokesman and heartthrob Fabio.