Fetzer Vineyards signed on as a major sponsor of the 11th annual Mendocino Music Festival July 15 to 26. Fetzer has produced a special Mendocino Music Festival Char-donnay.
Coors Brewing Co. this fall will kick off a "Name the Heisman Winner" sweepstakes. Fans can win by correctly guessing 1997's top-performing college football player. Nine grand prize winners will receive expenses-paid trips to New York to attend the 1998 Heisman Trophy Awards banquet.
Fuji Photo Film USA will sponsor Ian Groom during the 1997 U.S. air show season, in which he will do stunts in a plane customized with Fuji's logo. A supporting promotion offers airplane pins on two-packs of Fujifilm in markets where Mr. Groom appears; also included are appearances by Mr. Groom at retail outlets.