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Elite Racing is planning the inaugural Rock 'n' Roll Marathon, a 26.2-mile running race slated for June 21, 1998, in the San Diego area. The sponsored event will be produced exclusively by luminaries in the sport, including Olympic gold medalist Frank Shorter, New York Mara-thon and Boston Marathon champion Uta Pippig, and Alexandra Paul, the veteran marathon runner who is also an actress on TV's "Baywatch."

Fetzer Vineyards signed on as a major sponsor of the 11th annual Mendocino Music Festival July 15 to 26. Fetzer has produced a special Mendocino Music Festival Char-donnay.

Coors Brewing Co. this fall will kick off a "Name the Heisman Winner" sweepstakes. Fans can win by correctly guessing 1997's top-performing college football player. Nine grand prize winners will receive expenses-paid trips to New York to attend the 1998 Heisman Trophy Awards banquet.

Fuji Photo Film USA will sponsor Ian Groom during the 1997 U.S. air show season, in which he will do stunts in a plane customized with Fuji's logo. A supporting promotion offers airplane pins on two-packs of Fujifilm in markets where Mr.

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