Guinness Import Co. this month kicks off its annual "Win Your Own Pub in Ireland" essay contest, asking Guinness lovers to pen a 50-word finish for the phrase: "Guinness is .*.*." Ten finalists win trips to Ireland to compete for the grand prize, ownership of the Seanachaoi Pub in Killaloe; promotion backer Aer Lingus provides air travel. Entry deadline is March 31.
Las Vegas recently inked a deal to serve as presenting sponsor for the Pro Bull Riders Bud Light Cup Series, a 17-city bull-riding competition running this month through October, culminating in a final event in Las Vegas' MGM Grand Garden Arena. All events will be televised on the Nashville Network. R&R Advertising is agency for the Las Vegas Convention & Visitors Authority.