Anheuser-Busch breaks a retail promotion this fall for its Natural Light beer, themed around college football tailgate parties. The promotion centers on in-store displays where consumers can get a free copy of The Sporting News Annual College Football Guide, plus discounts on "classic tailgate party food." The promotion begins in late August; Waylon Ad, St. Louis, handles.
MarketSource, Cranbury, N.J., this month begins its first online promotion targeting high school students, with a grand prize of a five-year scholarship to Drexel University. The trivia contest-style promotion is sponsored by America Online, AT&T Corp. and the LearningCurve, on MarketSource's new promotional Web site (www.whatnext.com). It was handled in-house.