Fuji Photo Film USA this month launched the "Kids in Action" photo contest. Grand prize is a $25,000 college scholarship, plus a ride for four in the Fujifilm Blimp.
Fast-food seems to be the tie-in partner of choice for promotions backing kids' TV series this fall. Warner Bros. Consumer Products will join with Burger King Corp. for a fall promotion tied to "Superman: The Animated Series" on the WB network. To support its Public Broadcasting Service property "The Magic School Bus," Scholastic Consumer Products has deals with Hardee's Food Systems for late July and Long John Silver's for fall. Fox and Saban Entertainment have McDonald's Corp. on board for an August promotion tied to "BeetleBorgs."