×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

EVENTS & PROMOTIONS;INSIDE LINE;TOYOTA JOINS MOUNTAIN BIKING RACING TEAM

Published on .

Toyota Motor Sales USA recently inked a multiyear agreement with Schwinn Cycling & Fitness, Boulder, Colo., to become the co-title sponsor of the Schwinn Mountain Bike Racing Team. The team becomes Schwinn/Toyota RAV4 Professional Mountain Bike Team beginning in January 1997.

Quaker Oats Co., Chicago, has teamed with Universal Studios Consumer Products Group, Universal City, Calif., and the Harvey Entertainment Co. for a fall promotional tie-in to "Casper," the animated Fox Children's Network TV series. The promotion includes a mail-in offer for a bowl that changes color when cold milk is added.

Mott's, Stamford, Conn., this month launched a back-to-school promotion featuring a special edition of the personal computer game "Mind Castle," for $2.99 with three purchases of Mott's apple sauce or apple juice. Ryan Partnership, Westport, Conn., handles.

7-Eleven Stores will link with Twentieth Century Fox Film Corp.'s holiday flick "Jingle All the Way." It's the first promo deal brokered by J. Walter Thompson USA, Chicago, which handles advertising for 7-Eleven and media buying for Fox. In November and December, 7-Eleven will re-theme its stores around the film.

In this article:
Most Popular