EVENTS & PROMOTIONS: INSIDE LINE: VIACOM BACKS FIRST RETAIL STORE WITH PROMOS

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Viacom launched local and national promotions in Chicago tied to the May 23 opening of the first Viacom Entertainment Store. Promotions with partner marketing companies include a $15 gift certificate offer with any $50 purchase, the chance to win a BMW and entry into two national promotions for Coca-Cola and MCI. The store is the first of what Viacom says may become a chain of retail outlets. The promotions are handled in-house.

Silicon Graphics, Mountain View, Calif., and Time teamed up to sponsor two high-tech touring exhibits called "The Robot Zoo." The exhibits, using Silicon Graphics products and the resources of the Time Education Program, opened late last month at Space Center Houston and the Milwaukee County Zoo. Additional stops are planned in Philadelphia, Chicago, Minnea-polis and San Diego.

ESPN plans an "ESPN/NFL Grand Tour" promotion to spotlight its National Football League programming. The effort also includes a "Press Pass" consumer sweepstakes and "ESPN/NFL Survivor" local advertiser incentive. Grand prize is an expenses-paid trip for two to all nine NFL games to be telecast on ESPN this fall; local

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