Nascar inked a licensing deal with Upper Deck Co. that allows the trading card marketer to use the Nascar logo on Upper Deck Motorsports and MAXX branded products featuring Nascar drivers. In just two years in the motorsports trading card business, the Upper Deck brand is No. 1 with 32% market share, Nascar says.
BEN Marketing Group, Stamford, Conn., won promotional marketing responsibilities for Holiday Inn Worldwide. The agency services the account through its new Atlanta office and this summer is executing Holiday Inn's "2Hot Summer" promotion targeting couples and families with kids.
AIDS Project Los Angeles expects more than 5,000 to attend its 13th annual summer party on the backlot of Universal Studios July 26, sponsored by Anheuser-Busch's Bud Light, Pepsi-Cola Co., United Airlines and KMS Haircare, among