Published on .

Most Popular
Waterford Crystal inked a multiyear deal to become the official crystal of the Corel WTA Tour, the leading women's tennis series. Waterford will receive exposure at tour events and also will supply the tour with trophies and awards.

Stroh Brewery Co. launched a sweepstakes linking the big-mouth bottled Mickey's lager and Mira-max Film Corp.'s "Scream 2." Entry materials for the promotion, themed "Get ready to open up your big mouth and `Scream 2,' " are at point of purchase and at the "Mickey's Screaming Room" Web site ( Atlantis Marketing, St. Louis, handles.

Motorola and Pepsi-Cola Co.'s Mountain Dew signed as co-sponsors of snowboard marketer Burton's North American Demo Tour. The tour, visiting more than 200 ski areas, lets consumers test Burton snowboard products along with Motorola's Talkabout Plus two-way radios; free samples of Mountain Dew also are provided. Fuse Sports Marketing, Burlington, Vt., handles.

Tree Top Inc. kicks off a tie-in with the Public Broadcasting Service's "Thomas the Tank Engine" next month, offering a video compilation of the kids series for $3.95 plus six proofs-of-purchase for Tree Top frozen concentrated apple Juice. The promotion is backed by free-standing inserts and direct mail. Marketing Expressions, Arlington Heights, Ill., handles.

In this article: