Lego Systems opened a Lego Imagination Center at Walt Disney World's Downtown Disney Marketplace for product demonstration and marketing events. The venue includes a Lego store and a 3,000-square-foot outdoor Lego play area free to the public. Lego operates a similar facility at Minnesota's Mall of America.
Featherlite, a marketer of specialty vehicles, forged a partnership with GMR Marketing, Brookfield, Wis., to create customized mobile marketing vehicles and equipment for consumer and hospitality marketing. Featherlite/GMR Sports Group expects to expand its activities in auto racing and product demonstration events.
Duracell is joining Sony Corp.'s promotion push for next year's "Godzilla," joining Taco Bell Corp., Hershey Chocolate USA and others. The film is getting