MasterCard International is exclusive sponsor of "Top of the World," a new attraction atop the 107th-floor observation deck of New York's World Trade Center. MasterCard is represented in signage, and is the preferred payment method for the attraction's shops and restaurants, and exclusive debit card payment system.
Hadley, New York, won in-store and in-market promotion for Lee Sport Genuine Casualwear's new line of National Football League licensed sportswear.
Fleet Financial Group signed a three-year deal to be title sponsor of the Fleet Jumper Classic, previously the Ritz-Carlton Grand Prix Jumping Championship. The Olympic-level equestrian event will be Sept. 8 in Hamilton, Mass.
ConAgra links with AT&T Corp. in a national newspaper free-standing insert July 21 to promote 300 Healthy Choice products. The FSI will deliver $4.45 in coupons plus a mail-in offer for up to 30 minutes of AT&T calling time with Healthy Choice proofs-of-purchase. Mayer Douglas, Minneapolis, coordinates.