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EVENTS & PROMOTIONS;INSIDELINE;ANNUAL PROMO AWARDS COVER 1995 EFFORTS

Published on .

Association of Promotion Marketing Agencies Worldwide, Stamford, Conn., announces its eighth annual Awards of Excellence competition for U.S. and international promotions appearing between Jan. 1, 1995, and Dec. 31, 1995. For more information on the competition, call (203) 325-3911.

Bumble Bee Seafoods this month begins a tie-in for Warner Home Video's release of "Free Willy 2: The Adventure Home." Consumers qualify for a $5 rebate with six Bumble Bee proofs-of-purchase, plus offers for film-related merchandise. The effort is backed by a free standing insert Feb. 4; in-theater, on-pack and in-store promotions support.

Anheuser-Busch's Bud Light renewed first-year title sponsorship of the California Mountain Bike Challenge, joining presenting sponsors Ford and Cannondale Corp., and co-sponsors Power Foods' PowerBar, S.C. Johnson & Son and Mountain Bike. Michael Epstein Sports Productions, Agoura Hills, coordinates.

United Artists Theatre Circuit in June begins national in-theater distribution of 5 million FunPacks, consisting of product samples, coupons, sweepstakes entry forms and copies of its new The UA Insider Magazine. Co-Options, Stamford, Conn., coordinates.

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