IEG Sponsorship Conference kicks off this week in Chicago, with more than 1,200 attendees expected for the 13th annual international gathering. Contact: (312) 944-1727.
Anheuser-Busch's Budweiser will be an official worldwide sponsor of World Cup France '98. The world's top-selling beer gets exclusive glo-bal rights for the category. Bud also will get two on-field outdoor boards for all 64 games.
Men's Journal is teaming with ESPN for the new 30-minute "Men's Journal on ESPN," which debuted April 6 on the cable network and includes cross-promotions with the magazine. Men's Journal's first telecast tie-in launched last month on the Weather Channel, in which Contributing Editor Andy Mill provides 1-minute outdoor lifestyle reports.