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EVENTS & PROMOTIONS;INSIDELINE;DIRECTTV TIES TO STING'S U.S. CONCERT TOUR

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DirecTV will sponsor Sting's U.S. summer concert tour, conducting concert ticket and direct satellite service system in-store and radio giveaways, along with DirecTV and DSS demonstrations at venues along the 45-city, three-month tour. Radio and print ads by Campbell-Ewald Co., Los Angeles, will promote the tour and sponsorship.

IEG Sponsorship Conference kicks off this week in Chicago, with more than 1,200 attendees expected for the 13th annual international gathering. Contact: (312) 944-1727.

Anheuser-Busch's Budweiser will be an official worldwide sponsor of World Cup France '98. The world's top-selling beer gets exclusive glo-bal rights for the category. Bud also will get two on-field outdoor boards for all 64 games.

Men's Journal is teaming with ESPN for the new 30-minute "Men's Journal on ESPN," which debuted April 6 on the cable network and includes cross-promotions with the magazine. Men's Journal's first telecast tie-in launched last month on the Weather Channel, in which Contributing Editor Andy Mill provides 1-minute outdoor lifestyle reports.

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