Effort: "Celebrate the Holidays"
Agency: Davidson Marketing, Chi-cago, for Campbell; plus in-house resources for Family Channel and for Meredith Custom Marketing in New York on behalf of the Journal.
Twist: For its "25 Days of Christmas" effort featuring 150 hours of holiday-themed TV movies, animated specials and music performances in December, cable TV's Family Channel signed Campbell and Mere-dith Corp.'s Ladies' Home Journal as partners to cross-promote the programming with coupons and recipes in the magazine, newspaper ads and at the point of purchase.
Vital statistics: A multipage national newspaper free-standing insert drops Nov. 9 featuring coupons and ads for Campbell products. Next, a 43-page booklet also will be inserted into December issues of the Journal filled with coupons, re-cipes and program notes.
Separately, the booklet will be offered at POP free with the purchase of three