EVENTS & PROMOTIONS: PROMO SPOTLIGHT: CAMPBELL, 'LHJ' TEAM TO TOUT FAMILY CHANNEL'S HOLIDAY FARE

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Marketers: Campbell Soup Co., Family Channel, Ladies' Home Journal

Effort: "Celebrate the Holidays"

Agency: Davidson Marketing, Chi-cago, for Campbell; plus in-house resources for Family Channel and for Meredith Custom Marketing in New York on behalf of the Journal.

Twist: For its "25 Days of Christmas" effort featuring 150 hours of holiday-themed TV movies, animated specials and music performances in December, cable TV's Family Channel signed Campbell and Mere-dith Corp.'s Ladies' Home Journal as partners to cross-promote the programming with coupons and recipes in the magazine, newspaper ads and at the point of purchase.

Vital statistics: A multipage national newspaper free-standing insert drops Nov. 9 featuring coupons and ads for Campbell products. Next, a 43-page booklet also will be inserted into December issues of the Journal filled with coupons, re-cipes and program notes.

Separately, the booklet will be offered at POP free with the purchase of three

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