Jockey contest gives a boost
to cable venture by CNN, 'SI'
Marketer: Jockey International, Kenosha, Wis.
Effort: CNN/SI Jockey Sport Short Contest.
Twist: To raise awareness for its fledgling CNN and Sports Illustrated sports news programming, the CNN/SI cable TV network teams up this month with underwear marketer Jockey for a national amateur sportscaster contest promotion. One grand prize winner will fly to Atlanta to tape a sports highlights program to air on the network.
Vital statistics: Consumers are invited to send in a short fictitious sportscast on videotape; an independent panel will choose a winner based on talent. A print ad breaks today in USA Today; the promotion also is backed on CNN, CNN Headline News, CNNfn and CNN Airport Network. Entry forms are available in the Jockey section of retail outlets nationwide. Contest entry deadline is Sept. 15.
Kate Fitzgerald edits Events & Promotions. You can reach us by fax at (312)